Our Team

Leadership Team

Vicki Moore

Founder/CEO

Vicki Moore is the founder and CEO of Rahab’s Rope in Gainesville, Ga. God has given her compassion for people and a heart to serve him. Vicki has been involved in her local community through various organizations including; being a former board member for CASA, vice president of Phoenix Society and a chaplain for the Hall County Detention Center. Vicki has worked in foreign missions for over 30 years – the last 20 years she has focused on anti-trafficking in India. In 2013, Vicki was invited as a delegate for the Global Alliance for Women’s Health (GAWH) to the United Nations 57th Commission on the Status of Women, where the theme was the elimination of violence against women. She has since attended this event on multiple occasions. Subsequently, she was invited to and attended the United Nation’s Women’s Conference in Geneva, Switzerland.

David Moore

Chief Operations Officer

David Moore is the Chief Operation Officer of Rahab’s Rope and comes from a background of 28 years in healthcare information technology, where he served as the founder and president of a firm for six years, until he successfully sold it to a publicly traded company. There he served as a senior vice president of the company’s largest division. Later, David became the director of recruiting for the healthcare division of a Fortune 500 company. Additionally, he has a degree in Computer Sciences and has served as a board member of CASA and a member of the Executive Committee of the Georgia Baptist Convention for 5 years.

Jennifer Lunsford

Director of Sales

Jennifer has worked at Rahab’s Rope for 11 years and currently serves as the Director of Sales. She is a graduate of Liberty University, served on the board for Prevent Child Abuse Habersham, and recipient of the Habersham County Chamber Entrepreneur of the Year Award. Jennifer has been integral in the building of Rahab’s Rope wholesale and retail business along with the design process of products. She is passionate about working for a purpose and loves to promote products that tell a story while working closely with the artisans who create them. Jennifer’s main vocation is as a wife and mother of two boys. When not at work she loves to travel and adventure with them.

Tracy Payton

India Program & Finance Coordinator

Tracy Payton has worked at Rahab’s Rope for over 12 years. She is the coordinator of our overseas staff, programs, and volunteers as well as a key administrator in our finance area. Her background includes banking operations and leading a children’s ministry at her church for several years. Tracy has been married for 34 years and is the mother of two beautiful daughters. Her heart is to share her passion for Christ and missions as well as encourage and coordinate opportunities for others to “Go” across the world to be His hands and feet. She has had the opportunity to travel to India several times, gaining insight into our overseas programs as well as loving and encouraging our staff and partners in India. When she isn’t working, Tracy loves to spend quality time with her family, travel, especially to the mountains, and explore new places.

Madison Ball

Operations Coordinator

Madison Ball is the Operations Coordinator for Rahab’s Rope and works in our Gainesville office. She is a recent graduate of Clemson University with a degree in Political Science and History. Madison loves working for a company whose main focus is to love people, from customers domestically to the vulnerable internationally. She especially loves getting to work on a team that spans to the other side of the world and when her job calls her overseas to India. She is a proud lover of the color yellow and firmly believes in weeknight campfires.